The challenge
Digitalization was changing how people consume content. Viestimedia faced rising print media costs and a shift to digital services - a new data strategy was needed to support business goals.
The operating environment was changing fast
Viestimedia, a leading producer of content related to rural life, forest and detached housing, faced rising print media costs and a shift to digital services. Digitalization was changing how people consume content.
Distribution channels were shifting
Postal delivery no longer ran daily and the traditional content publisher model needed an update. A more customer-centric way of operating was essential.
No data strategy
The company needed a new data strategy to support their business goals and ensure development work was aligned with the organization's business strategy.
What we built
A value-area-based data strategy with measurable OKR metrics and a three-year roadmap that phases development into projects.
Results
A clear, business-focused roadmap for data and AI development that makes data work visible and understandable to leadership.
A business-focused roadmap that makes data development visible and understandable to leadership - investments are directed at identified development areas.
Customer experience, content and media sales, content production and other key areas tied to metrics.
A capability development roadmap was also created - data assets, platform, roles and data management.
Leadership and the board were satisfied with the plan and ready to invest in the identified development areas.
