Veikkaus plans AI future to boost revenue and efficiency
Over 100 AI opportunities mapped into a strategic roadmap that prioritizes the highest-impact solutions across the organization.
The challenge
Veikkaus knew where the pain was - workforce scheduling, manual marketing work and rising customer expectations. But a clear way to find the right AI solutions was missing.
Efficiency needs across the organization
Veikkaus faced operational issues limiting its growth - inefficient workforce scheduling, marketing efforts that required too much manual work, and the need to enhance customer engagement and streamline legal, customer service and design processes.
No systematic approach
They lacked a systematic way to find the best AI solutions. Ideas existed in pockets, but there was no way to prioritize and assess them.
Strategy needed an executable plan
Strategy can't stay on paper. Veikkaus needed not just ideas but also a realistic implementation path where capabilities grow and impact shows up in the business.
What we built
AI discovery workshops involving various departments - turning ideas into prioritized initiatives and a strategic roadmap.
- 01Ideation
AI workshops by department
We guided Veikkaus through AI discovery workshops involving various departments. This collaborative approach generated numerous AI ideas.
- 02Prioritization
Selecting the highest-impact ideas
From many ideas we identified the 15 most promising use cases, estimating resources, costs and viability for each.
- 03Roadmap
Strategy and roadmap
We developed a strategic AI roadmap to guide implementation - prioritized initiatives, a realistic capability picture and an executable plan.
Results
A clear view of where to start with AI and how to move toward better efficiency and revenue growth.
Veikkaus now has a rich pool of AI initiatives and a clear focus on 15 high-impact projects - a strategic plan for AI adoption.
Over a hundred AI opportunities collected and evaluated together with Veikkaus departments.
An executable plan connecting AI to business goals.
The reusable framework gives Veikkaus the tools to find new AI opportunities in the future too.
Beyond the numbers
- AI turned from possibility into a path to better efficiency
- Better customer experiences and revenue growth as the goal
