Customer Stories/Haaga-Helia
Enablement

Haaga-Helia's sales teams took AI into their daily work with practical training

A practical four-step training combined needs mapping, a training day, sparring clinics and deepening of the learnings - sales teams now run AI as part of daily work.

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Skills to build Haaga-Helia's own agents
AI as part of daily sales work
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Ready-made prompts and agent templates for the sales person's daily work
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AI tools introduced to support sales

The challenge

The sales teams were already using ChatGPT and Copilot, but they weren't getting full value out of the tools - the AI field was changing fast and there was no shared way to work.

Tools in use, value not captured

Haaga-Helia's domestic sales and education export teams were using ChatGPT and Microsoft Copilot, but they didn't know how to use the tools well enough. Daily work was not yet leaning on AI.

The field moves faster than learning

The AI field was changing fast and new tools kept coming all the time. The teams found it hard to keep up and tell hype apart from what would actually help sales work.

Need for own agents and a shared approach

The teams wanted especially to learn how to build agents for repeating tasks, for example putting together customer briefs and prospecting. They needed outside expert support and a clear way to move forward in practice.

What we built

A four-step training built around the teams' own use cases - from needs mapping through a training day to sparring clinics and deepening of the learnings.

The Baseline

Needs mapping

We started with a needs mapping that covered both sales teams and their different priorities - the training was shaped around real use cases.

Results

A wider picture of AI's possibilities, concrete methods in use and the capability to keep developing on the team's own.

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Ready-made prompts and agent templates

A reusable prompt library and agents for different use cases - concrete methods now part of daily sales work.

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AI tools introduced

The team has a clear understanding of which tools fit which need.

Own agents for repeating tasks

Customer briefs, prospecting and other repeating tasks are handled with agents.

Self-sufficient
The team can build and improve their own prompts

Instead of copying ready-made ones, the team creates and develops them themselves. The shared AI clinics also surfaced areas for further development that give a base for taking AI use forward.

Beyond the numbers

AI moved from experiments into daily sales work
A shared way of working across both sales teams

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Haaga-Helia's sales teams took AI into their daily work with practical training