Pricing

Data-driven pricing for service contracts, across 1,500+ devices

Sarlin priced maintenance contracts by hand in Excel, leaning on a handful of experts' intuition. We built an AI-powered pricing engine that enriches fragmented equipment data and predicts costs across more than 1,500 industrial devices - so account managers quote objectively, consistently and at scale.

Decorative illustration
>1,500
Industrial devices unified into one pricing register
~312k
ERP transaction records analyzed to train the models
0
Cost models behind every quote: material, labor, travel, total
Manual Excel pricing replaced by repeatable, data-driven logic

The challenge

Sarlin's service-contract pricing ran on manual Excel work and the institutional knowledge of a few senior experts - accurate in their hands, but slow, hard to scale, and difficult to apply consistently across a large and varied equipment base.

Pricing by hand, one spreadsheet at a time

Maintenance contracts were priced manually in Excel. The process was time-consuming, easy to get wrong, and hard to scale as the equipment base grew - every quote started close to scratch.

Knowledge locked in a few heads

Cost estimates leaned on the intuition of senior experts rather than structured history. That made pricing hard to standardize across the team and difficult to teach to new people.

Equipment data too fragmented to automate

The records needed to automate pricing were incomplete and inconsistent - the same component could appear under many different names, and key technical details were missing. Without clean, structured data, no pricing logic could be trusted.

What we built

We built a working pricing engine in two layers: an AI-powered tool that cleans and enriches the equipment data, and machine-learning models that turn that data into a defensible price - all behind a secure web app account managers actually use.

Foundation

AI-powered data enrichment

A web tool that pairs rule-based extraction with a large language model to read inconsistent device names, standardize them into clean categories and manufacturers, and fill in missing technical specifications such as power, pressure and voltage - turning fragmented records into a reliable pricing dataset.

Results

Sarlin moved from manual, intuition-based spreadsheets to objective, repeatable pricing - delivered as a working tool, not a slide deck. The same logic now applies consistently across more than 1,500 devices.

>1,500
Devices priced from one objective register

More than 1,500 industrial devices, once scattered across inconsistent records, were standardized into a single governed register that the pricing engine draws on for every quote.

~312k
ERP records put to work

Around 312,000 historical ERP transaction records were cleaned and analyzed to train the models - turning years of dormant data into a pricing asset.

0
Cost models, one price

Separate models for material, labor and travel costs feed an integrated total, so each quote breaks down into drivers a manager can see and defend.

From intuition to evidence
Objective pricing, consistently applied

Pricing no longer depends on who is in the room. The engine replaces manual Excel guesswork with repeatable logic - and shows the cost history behind every number, so teams can trust and explain it.

Beyond the numbers

Standardized 27 device categories and 51 manufacturers from inconsistent records, with 20+ technical specifications enriched automatically
A clear path to scale: from the pricing tool today toward deeper integration with Sarlin's ERP environment

Explore related solutions

Ready for similar results?

Book a free 30-minute call. We'll look at where manual pricing is costing you margin and consistency - and what it would take to make it data-driven.

Decorative illustration
Data-driven pricing for service contracts, across 1,500+ devices