A Leading Nordic Media Company
AI can revolutionize the news media and digital marketplaces by enabling personalized content curation, enhancing user experience, and automating content generation. Additionally, it can optimize ad targeting and revenue generation, streamline operations, and provide valuable insights into user behavior and preferences.
A leading Nordic media company, sought a partner to educate its product managers on data value creation and artificial intelligence fundamentals and uncover opportunities within their News Media and Marketplaces divisions.
A four-month accelerator program was launched to raise awareness about data and artificial intelligence and to explore the potential benefits AI can offer media companies.
The training sessions provided insights into AI utilization, its capabilities, and limitations. Collaborating closely with the client, we refined their AI vision, pinpointed challenges in their business and marketplace operations, and identified over 100 AI opportunities tied to key value creation areas using customer journeys and the AI value quadrant. The most promising opportunities were further elaborated in detail.