Data Design assisted Viestimedia in crafting a data strategy to expedite digital growth and enhance the customer experience. This collaboration birthed a business-centric development roadmap that underpins Viestimedia’s ambitious growth plans and provides a competitive edge essential for building a sustainable enterprise.
Viestimedia, a front-runner in Finland’s agricultural, forestry, and housing content production, engaged Data Design to formulate a data strategy to accomplish its digital growth targets.
Cooperatively, we shaped a sweeping data strategy, pinpointing vital use cases and quick-win opportunities, empowering Viestimedia to fortify customer relations, boost profitability, enrich customer experience, and establish a competitive edge to cultivate a lasting business.
In the ever-evolving media landscape, digitization and content consumption through digital channels have led to significant shifts. With rising print media costs, evolving distribution, diminishing farms, and the drift towards digital services, Viestimedia needed a data strategy aligning with their future vision and corporate business strategy.
During workshops with Viestimedia, we identified tens of impactful use cases and five value creation areas for maximum benefits. We customized metrics using the OKR model, making development work quantifiable and manageable.
We uncovered discrepancies in the customer data’s completeness and detail, which were essential for understanding customer needs and behaviors. A comprehensive plan was devised to rectify these gaps, ensuring the future optimal use of data, systems, and knowledge assets. Viestimedia will progressively build on these use cases, adhering to the roadmap established in the data strategy.
The project saw the creation of a data strategy for Viestimedia, tailored to amplify growth objectives regarding customer experience, content and media sales, and content creation.
In the data strategy, pivotal use cases were discerned and prioritized to enhance customer relations, profitability, and competitive positioning, laying a foundation for future success. Quick wins were identified to allow Viestimedia an agile commencement in utilizing data.
The result of the project was a business-aligned development roadmap that made data advancement transparent, detailing value creation areas, use cases, and their implementation stages. The roadmap was designed for the ensuing three years, segmented by value creation areas and diverse development projects.
Simultaneously, we executed a capability development roadmap to facilitate the enhancement of data warehouses, data platform architecture, roles, and data governance.
Data analytics and AI-powered content production are pivotal to Viestimedia’s digital growth, enabling targeted content creation, improved customer experience, and increased sales opportunities.
Viestimedia’s data strategy project exemplifies a success story where data and AI are harnessed to meet future digital growth objectives. Data Design’s proficiency, coupled with Viestimedia’s dedication, fostered a data-driven blueprint that buttresses the organization’s strategic evolution.
The leadership team and board of directors expressed satisfaction with the plan and the quality of the materials, demonstrating readiness to invest in the outlined development regions.