The implementation of a data-driven strategy enabled the retail company to successfully expand internationally, while creating a unique customer experience that differentiated them from competitors in the global market. This strategic approach promoted informed decision-making, providing the company with a competitive edge as they opened new stores abroad.
A prominent specialty store chain with limited growth opportunities in its home country sought to expand internationally for future growth. However, the company faced significant challenges in digitalization, logistics, and information systems for opening new stores abroad.
We initiated a data strategy project aimed at fostering a digital business concept that would facilitate internationalization. Our objective was to develop a data-driven business model that would set the company apart from its competitors and create an unparalleled customer experience.
The results of the data strategy were presented to the board to assist in evaluating potential expansion efforts and provide the necessary insights for initiating internationalization from a data-driven standpoint. The company is now on track to open new stores overseas in 2023.
5 months
Specialty Store Chain
Sales, Marketing, Customer service, Supply Chain Management
Overcoming challenges in digitalization, logistics, and information systems, streamlining the process of opening new stores abroad.
Developing a unique, data-driven business model that differentiated the company from competitors in the global market.
Enhancing customer experience by leveraging data insights to tailor offerings and services to the needs of the international audience.
Facilitating informed decision-making through data analysis, enabling the company to strategically plan and execute expansion efforts.
Optimizing key processes such as sales, marketing, customer service, and supply chain management, leading to increased efficiency and profitability.
