We are thrilled to welcome Pekka Autere, an experienced AI leader, to our growing team. With over 15 years of hands-on expertise in data science, machine learning, and AI-driven business transformation, Pekka brings a proven track record of delivering impactful AI solutions across multiple industries.
Before joining Data Design, Pekka worked as a freelance consultant, focusing on recommendation models for retail. Prior to that, he held key leadership roles in H&M, S-Pankki, and Wärtsilä Marine, where he led data science initiatives that directly enhanced business performance:
- Retail (H&M) – Led AI-powered supply chain optimization, driving over 200M€ in additional revenue and spearheaded a demand planning program with a revenue uplift target of hundreds of millions of euros.
- Banking (S-Pankki) – Built and led an ML team that developed a customer value framework, which became a strategic KPI for the company. Implemented recommendation models that significantly increased marketing effectiveness.
- Maritime (Wärtsilä Marine) – Led analytics teams developing AI-driven fuel optimization models, reducing fuel consumption across more than 200 vessels.
Pekka’s expertise extends beyond technical execution—he has successfully built and scaled high-performing data science teams, led strategic AI initiatives, and translated data-driven insights into tangible business value.
At Data Design, we are committed to transforming businesses with AI solutions that move beyond experimentation to real-world implementation. Pekka’s extensive experience aligns perfectly with our mission, and we look forward to the impact he will create for our clients.
